When it comes to branding for your business it is important that you take your time and really think about the way in which you want your marketing and branding to reflect your business. A Brand Strategy Agency can help you with this if you are unsure of where to start.
Here are some top tips for branding your business.
Individuality – we have all had those generic happy birthday emails that contain a special 10% discount just for us. Although on the face of it these seem like a great marketing idea, they can actually have the opposite effect. Consumers want to feel special and to feel like they are noticed as an individual and this does not always work with generic offerings. There are ways in which you can tailor your online and email marketing to feel more personal and you should always stick to your branding guidelines when producing these.
Social Media – this is a great way to let the personality of your business and staff shione, Whether it is posting pictures of the cakes that are brought into the office on staff birthdays or giving a glimpse into the manufacturing of your products, it allows consumers an insight into your business that they would not normally be able to achieve.