It doesn’t matter how good your website copy is or what images you post online. If you don’t appeal to emotions, it may be harder to gain customers’ trust and loyalty. Here’s a guide to effective emotional web design.
Emotional web designing is all about creating an impression or feeling with your audience to make them feel committed to your product. In order to encourage visitors to become loyal to your brand, first impressions are crucial. Using emotions in your website design will make it stand out among the rest.
The colours you use in your design can affect the emotions of visitors to your website. Emotional design should be created first for humans – not algorithms, metrics, or robots. For advice about Website Design Surrey, visit akikodesign.com/design/web-and-digital/
Consider who is visiting your website, their needs and the emotions you wish them to experience. Prioritise the audience over your own emotions or business goals.
When choosing colours for your website, it is important to consider the emotions that each colour can evoke. Where possible, use colour to match your corporate identity and branding. To avoid confusion, keep it simple. Consider colours that evoke certain emotions.
Red is a colour that attracts attention, and it’s often associated with passion, youth or magic. Yellow represents optimism and warmth while blue evokes feelings of intelligence and peace. Consult a professional designer once you’ve decided what colours you would like on your website. A professional web designer will make sure that colours are seamlessly integrated on your website so they look visually appealing.
