If you run your own business, you will probably have encountered the term SEO. Search engine optimisation is a collection of ways that an SEO Agency Belfast way like www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/ can help you appear in the search engine result rankings for your chosen keywords and key phrases.
There are a number of elements that relate to SEO, and it is very technical, which is why many companies will use professionals with the necessary skills and knowledge to undertake this task. SEO agencies can help in a number of different ways, and here are just a few of them for you to consider.
Site audits
Taking the time to assess the current performance of your site, as well as looking for opportunities to improve it, is a crucial part of working with an SEO company. The foundation of a successful ongoing SEO campaign can be laid with the help of a detailed audit. You may need to give them access to your site and, in some cases, your Google Analytics account for them to undertake this thoroughly. An audit may also look at what your ranking position is compared to that of your main competitors.
Keyword research
SEO relies heavily on keywords, and keyword research is a critical part of any SEO strategy, so choosing the right keywords is crucial. However, in order to be able to increase your chances of appearing in the right search results, you must understand how people search for goods and services in order to optimise your communications.
Audit current link profile
A part of this process includes identifying low-quality backlinks that might be causing your site to perform poorly. It is natural for websites to accrue links over time; however, not all of those links will be good. These toxic backlinks will be causing issues with your site’s overall SEO rankings. For example, a search engine optimisation agency that is able to identify harmful links can disavow them. This means telling search engines such as Google that you are aware the backlinks are toxic, that you are unable to remove them, and you ask them to ignore them when considering your SEO backlinks.
