What exactly is SEO?

April 21, 2020 2:36 pm


If you have a website, you may have heard of ‘SEO’ but have little idea of what is involved. Do not worry – it’s not as hard as you think!

SEO stands for Search Engine Optimization and is a name given to efforts to improve the search engine ranking of your site in Google.

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When someone searches for something on Google, the results page displays links to sites that are considered most relevant and authoritative. Aspects of authority are measured by the number and quality of links appearing on other websites. In short, you can rank better if other good quality sites link to you.

How do you make your site appear in Google?

The best way to do this is to have quality content on your website, encouraging others to link to you. This tells Google that your page is relevant, interesting and authoritative. Therefore, Google is more likely to show your site higher in the rankings. For help, contact a professional seo agency london at a site like https://www.elevateuk.com/seo-services/

As Google prefers pages with authority to rank high, it is important to create a page that becomes authoritative.

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To achieve this, you need to write content that is relevant, interesting and will be divided into twitter and blog feeds, for example. Here’s what you need to do:

Write great content that contains the type of phrases and words that people will use to find your product or service

Make sure it’s easy for people to share your content and links

Keep doing it!