In the extremely competitive digital world, having a website that functions well and ranks highly is crucial. There are numerous different types of SEO that can help your website improve its search engine result pages (SERP) rankings. These are outlined below:
Technical SEO
Technical SEO is the ability to optimise your web page for an improved user experience. This includes ensuring that your web pages load quickly, have an easy to read structure and follow Google’s image and URL best practices.
On-Page SEO
On-page SEO is the process of optimising the visible elements of a webpage to ensure that they align with the user intent behind search queries. This is accomplished by creating unique, quality content that delivers a valuable experience to visitors and is relevant to their needs while also communicating to search engines what the page is about. For help with SEO Services Ireland, contact a company like rycomarketing.ie/seo-services/
Off-Page SEO
Off-page SEO refers to the external signals that influence a web page’s rankings. These include backlinks and other recommendations from other websites that direct traffic to a specific web page. Off-page SEO is a highly effective way to boost a website’s rankings, however, it can be more difficult to achieve than on-page optimisation.
Local SEO
If you have a physical shop or office that serves a local area, local SEO is essential. This includes maintaining your Google Business Profile, adding your business to local directories and ensuring your contact details are listed on every web page.
