The fashion industry has faced many challenges this year, however, there is cause for hope when it comes to menswear. Despite tough market conditions, menswear and its consumers are still evolving.
What started the boom was the huge rise in sportswear and street style but as the menswear market matures, there is still plenty of room for innovation and enthusiasm. It is an exciting time for menswear with male shoppers becoming increasingly demanding for innovation with new, fresh and exclusive garments.
It is thanks to the rise of streetwear that this demand for new styles is occurring. Sportswear is now a staple of the modern man’s wardrobe and the dominance of streetwear styling means that shoppers still want the big names and brands. For a range of Tommy Hilfiger Menswear, visit a site like EJ Menswear.
The desire for logos, labels and big brands is still powerful as men embrace new styles that embrace a ‘high to low’ aesthetic. This is a mix up of tailored, expensive items alongside skate wear, for example, for a truly unique and authentic look. Increasingly popular are bold colours, graphics, patterns and accessories and footwear that make a statement.
It also seems that menswear is getting smarter. Ranges from many high street retailers include smart, fresh lines and a more focused offering. Tailoring is now more popular and becoming a much more accessible option for many with prices lowering. Casual smart is leading the way, with men buying a formal suit and also repurposing the jacket with jeans, for example.