- There is no shop button on the homepage
Increase visibility of your online store by adding it to the site’s main navigation. It will convert casual visitors to potential customers.
- Online shopping is not a good incentive
It’s the job of digital marketers to come up with innovative ways to increase traffic. We need to evaluate how to drive traffic from the website to the store once visitors arrive. For Shopify Website Design, visit www.etempa.co.uk/shopify-web-design
- Not mobile-optimised
It is important to make your site and online shop mobile friendly, because a bad customer experience could ruin your relationship with your potential customers. Your visitors may be mobile themselves if they’re using a mobile phone to view your site. This can make for an entirely different experience from using a desktop computer. Your site’s mobile optimisation can help you rank higher in Google search.
- No Unique Selling Point
Each organisation is unique and has core values. The unique selling points of your shop are these same principles. Not mentioning this is a lost opportunity.
- There are no calls to action
A website with calls to action placed above the fold will increase the conversion rate. Calls to action can include:
- Spend a certain amount and get free delivery
- Subscribe to a mailing list and get 15% off on your first purchase
- Orders for time-sensitive products by a certain date
- Only a limited number of editions are available, until the stock lasts etc.
- No curated user journeys
Around 93% online shoppers said that visual appeal of an online shop is a major factor when making a purchase decision. It is the same for physical stores: Each section is designed carefully to lead the customer through the store. This includes the checkout, where small low-cost items are placed to encourage upselling. The same is true for visitors who land at your online store or website. They expect an experience that has been carefully curated.
Create a banner on the homepage of your store. This will help drive customers to the page. It is important to plan the page well: put your top sellers at the top, bundle items where you can, and create categories if there are many products.
- Poor images
Images are important for making sales as customers cannot see the products physically in-store. The best practice is to make use of multiple angles, and where you can include lifestyle photos.
- Postage and delivery details are not available
By displaying postage information and delivery costs on product pages, you can reduce the number of abandoned checkouts and customer frustration.
